There but for the grace of CBS goes YouTube CBS was loving YouTube this week. Lost Remote reported this press release from the broadcaster, in which CBS proudly and willingly credits its new partnership with YouTube for increasing ratings of some of its shows on the box. They've done really well - 29.2 million views of the 300 videos they've uploaded since the partnership started a month ago; and an increase in viewing figures of up to 7% for some programmes. Finally proof that broadcasters are now viewing YouTube as a friend rather than a foe?

Er... not quite. Up until a couple of hours ago, this link was a video of a technical meltdown on the CBS Evening News - which resulted in a premature end to the programme, with Katie Couric forced to stand awkwardly while a very very long version of the end credits rolled. Now it's been "removed at the request of CBS because its content was used without permission". Not much of a honeymoon.

Labels: CBS, TV, YouTube

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