What's love got to do with it? As featured on this morning's Breakfast Show, here's an amusing selection of some of the most shameless attempts to cash in on Valentine's Day - harvested from the multitude of press releases I've seen in the past week. The last one is my favourite...

"The slush and romance of Valentine's Day can be too much for singletons.
Why not avoid the naff roses and fluffy toys and send your mates an Alpen Groove bar?"

"Almost one in three of the UK adult population admits to having no sex over an average 90 day period and one in five has slept alone throughout that entire period.
It seems the single life is not all it's cracked up to be in the 21st century - married and unmarried couples have twice as much sex as singletons (at least that's what they claim!).
To mark the launch of a new and unique '90 Day Love it or Exchange it' mattress policy, IKEA uncovered what really goes on in the bedroom in 90 days."

"Fancy a Valentine's feast with a difference, something a bit more stimulating?
You could try the usual aphrodisiacs like oysters or asparagus - or you could start your day with something that'll slip down a little easier and tick all the right boxes on its way, because this year's food of love is... porridge.
Rude Health's Fruity Date porridge, to be precise."

Labels: PR, Valentines

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